idea > logic > magic

And speaking of things Microsoft… Here we have an IT company, Idion Technologies, that achieved Gold Certification partner status. This is an ‘accreditation’ bestowed upon companies who have reached a certain level of proficiency and success in building applications and products based on Msoft’s development platform.

Aspirational in itself, this is however not a unique achievement. So how does one convey this to your current and prospective markets?

We created an innovative print campaign in specific industry publications that would be appealing and stand out from the conventional advertising clutter.

A somewhat humorous visual approach, combined with a simple message: ‘One in a million’. Not numerically correct, but it reflected the fact that this certification was nevertheless an aspirational and hard-earned achievement.

We also used the opportunity to communicate the company’s success in developing mobile technology - ’Free at last…’ These messages really stood out and generated a great response at the time…