idea > logic > magic

Here’s a great example of innovative thinking with regard to raising financial investment whilst also building your brand profile. Imagine your business has developed for example, a ‘scratch removal solution’ for the automobile industry, and you need to raise one million rand for a television commercial to market this product directly to consumers. So, how do you make this happen this without breaking the bank?

You think differently, and you successfully persuade one thousand distributors of your products to contribute one thousand rand each to a proposed television campaign. This commercial then directs interested consumers to an 0800 number where an operator will redirect enquiries to their nearest participating supplier.

And, guess what? Everyone wins. Your brand and product – which is now rolling out a national television campaign, the distributors who go on to sell this product and who are now also attracting customers to their business [and are reaping the benefits of national exposure through this campaign for a fraction of the cost], and of course the end user, who can now with just a single telephone call, find the nearest supplier in their area.

A brilliant and innovative financial and marketing concept…