idea > logic > magic

Here we have start-up company playing in an already competitive space. CineSuite offers a database of iconic DVDs in direct competition with local DVD and video stores, and a few other players in the home delivery space.

So what’s the difference? Well, actually a few things. Firstly, the carefully-chosen selection of movies is sublime – they’re all  classics and represent the very best across several well-defined genres.

Secondly, their interactive process utilises all the possible response options, making life easier for the customer. Flyers are targeted toward a specific neighbourhood, and these are followed up with delivery of an exquisitely produced ‘magalogue’ to potential subscribers who respond to an SMS number on the flyer. And these movies can also be reviewed, chosen and booked through an interactive website.

Thirdly, the distribution and delivery model is based around empowering a burgeoning local workforce. ‘Riders’ from previously disadvantaged communities will both deliver and collect your selection of DVDs at a pre-determined place and time through a bicycle network. This initiative goes a long way toward building a local community of people who are keen to be involved in this business, and creates much needed employment opportunities.

This business model directly addresses the needs and aspirations of several market segments, delivering a high-quality service and product to a discerning market, whilst building an empowered community of distributors who are incentivised to go on and grow their market areas.

Hats off to an innovative and well thought out business model in a competitive market…